Aqua Vitalis

Our “80% Water, 20% Style” collection captures the essence of human nature and our connection to the natural world. Celebrating water, which makes up 80% of our being, this collection highlights the 20% that we can control—our style.

Launching in Paris during the 2024 Olympic Games, the collection mirrors the athletes’ journey, showcasing their strength, versatility, and dedication. It draws inspiration from the spirit of sportsmanship, unity, and the pursuit of excellence, symbolizing the transformative power of water and the human spirit.

In alignment with the Olympic Games, Plush Maison honors human potential and the quest for greatness. This collection is not just about fashion; it’s a celebration of our essence, proudly and stylishly expressed.